Kenya’s Pay-TV Market Shrinks as Regulator Switches to “Active Subscriptions”

The Communications Authority (CA) has changed how it measures TV subscriptions, shifting from cumulative sign-ups to “active subscriptions”..

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Kenya's pay-TV market has drastically shrunk after the Communications Authority (CA) adopted a new methodology, redefining active subscriptions. This change revealed a significantly smaller market than previously estimated, with widespread declines across services.

Total active broadcasting subscriptions stood at just 1.48 million by June 2025, a staggering 76.9% decline year-on-year.
The CA implemented a new measurement of "active subscriptions", counting accounts generating revenue in the last 90 days.
The decline is attributed to the regulator stripping away dormant decoders and promotional freebies, coinciding with the rapid rise of Over-The-Top (OTT) platforms like Netflix and YouTube.

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