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Originally published by Techish Kenya
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September 28, 2025
2h ago

Meta’s Ad-Free Subscriptions Could Hurt Kenyan Creators and Small Businesses

Meta’s Ad-Free Subscriptions Could Hurt Kenyan Creators and Small Businesses

Meta is preparing to roll out ad-free subscriptions for Facebook and Instagram users in the UK, giving people the option to pay for a browsing experience..

✨ Key Highlights

Meta is considering rolling out ad-free subscriptions for Facebook and Instagram, a move that could significantly impact Kenyan creators and small businesses if introduced in Africa.

  • Over 192 million people across Africa are part of the Meta Ads audience, with Kenya alone accounting for 17.1 million users.
  • Kenyan SMEs heavily rely on Facebook and Instagram ads, as only 9.4% of Meta users in Kenya engage in online shopping.
  • A potential subscription fee of around KES 560 per month might deter most Kenyans, given high youth unemployment and limited internet budgets, leading them to stick with free, ad-supported services.

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