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Originally published by The Standard BusinessSeptember 29, 2025
5h ago
Indian firm eyes slice of Kenya's mid-sized motorcycle market
Kenya’s mid-size motorcycle market has caught the attention of Indian manufacturer Royal Enfield, which is setting up shop in the country, eyeing the growing bikers’ community...
✨ Key Highlights
Indian manufacturer Royal Enfield is entering Kenya's mid-sized motorcycle market, appointing Ganatra Plant & Equipment (GPE) as its official distribution partner. The move aims to tap into the growing community of motorcycle enthusiasts in the country, with retail operations set to begin in October.
- Royal Enfield is the global leader in the mid-sized motorcycle sector (300cc to 650cc range).
- GPE Director Abid Ganatra announced a new showroom in Nairobi will offer bikes, apparel, accessories, and a fully equipped service center.
- Kenya imported 55,200 motorcycles in 2024, a decline from 73,300 in 2023, according to the KNBS Economic Survey Report 2025.
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