T
Originally published by The Standard BusinessSeptember 30, 2025
5h ago
Adopting tech for tourism
Even though the tourism industry has made major strides in recovering from the Covid-19 pandemic, the sector is still struggling with digital transformation...
✨ Key Highlights
African tourism leaders convened at the Africa TravelTech Summit and Expo 2025 in Nairobi, emphasizing the critical need for digital transformation to propel the industry forward. Despite significant post-pandemic recovery, the sector lags in digital adoption, risking its competitiveness in the global market.
- In 2023, Africa saw 74.4 million international tourist arrivals, a 65% increase from 2022. Kenya alone welcomed 1.96 million international visitors, generating Sh352 billion in tourism earnings.
- Ben Peterson, CEO of Purple Elephant Ventures, highlighted the lack of investment in African travel tech, despite over $12 billion in startup funding across other sectors.
- Skyward Airlines Marketing Manager, Bryan Obula, showcased how the airline uses technology for seamless bookings and digital partnerships.
Continue Reading
Read the complete article from The Standard Business
