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Originally published by Citizen DigitalOctober 2, 2025
3h ago
Diversification key to continuous growth in Tourism sector, Kindiki says
Further, the DP pushed for extensive engagement with Kenya’s respected and talented figures in sports and other fields and exploitation of well-known Kenya-owned products like MPESA to elevate t.....
✨ Key Highlights
Deputy President Kithure Kindiki emphasized the critical need for diversification within Kenya's tourism sector to ensure continuous growth, attracting more visitors amidst increasing global competition.
- In 2024, Kenya welcomed nearly 2.4 million visitors, a 15 percent increase from 2023, with revenue rising by 20 percent to Sh452 billion (USD 3.5 billion).
- Kindiki, speaking at the 15th Edition of the Magical Kenya Trade Expo, highlighted the importance of expanding offerings beyond traditional wildlife safaris to include culture, sports, faith, and heritage tourism.
- The industry is projected to contribute a record Sh1.2 trillion (USD 9.3 billion) to Kenya's economy by 2025, supporting 1.7 million jobs.
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