The Kenyan government plans to pay content creators and influencers to promote flagship programs like affordable housing, health, agriculture, and job creation. Head of Presidential Special Projects and Creative Economy, Dennis Itumbi, announced that direct financial support will be provided for content related to these initiatives, shifting the government's advertising strategy to digital platforms.

• Dennis Itumbi, Head of Presidential Special Projects and Creative Economy, confirmed the government's willingness "to put money specifically" for content creators promoting key government agendas.
• Content creators are encouraged to submit proposals to the Creative Economy Office outlining how they will showcase government projects in an informative manner.
• Itumbi also endorsed an initiative by TikTokers to build an ultra-modern hospital offering free healthcare, calling it a "brilliant idea."