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October 1, 2025
2h ago

Govt Offers to Pay TikTok Content Creators

Govt Offers to Pay TikTok Content Creators

Content creators have grown over the last 10 years, with dwindling formal jobs and the penetration of the internet...

✨ Key Highlights

The Kenyan government announced a new initiative to fund TikTok content creators who produce content aligning with President William Ruto's national development priorities.

  • Head of Presidential Special Projects and Creative Economy, Dennis Itumbi, stated the government is willing to provide money for content around "housing, health, job creation and agriculture."
  • The government will offer official briefs for creators to adapt into digital content.
  • Ruto's directive allocated at least 30% of government ad spending to digital platforms.

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