President William Ruto has issued a directive to all Principal Secretaries to prepare for the rollout of the National Youth Opportunities Towards Advancement (NYOTA) Project. This initiative aims to provide Ksh50,000 grants to young Kenyans to launch business ventures, tackling unemployment and income insecurity.

• The NYOTA Project is a five-year transformative agenda funded by the World Bank, aiming to support 100,000 young people nationwide with a total budget of Ksh5 billion.
• Each selected youth will receive a Ksh50,000 grant, disbursed in two instalments of Ksh25,000, alongside Business Development Services training and mentorship.
• PSs are directed to meet with governors, MPs, and MCAs by Monday, October 6, 2025, and also with chiefs to sensitise local authorities and youth.
• Cooperatives Cabinet Secretary Wycliffe Oparanya revealed that over 1.4 million applications were received, with 180,000 applicants already shortlisted, of whom 46 percent are women and 26,000 are people with disabilities.