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Originally published by The Standard BusinessOctober 3, 2025
2h ago
itel banks on AI-powered tech to increase market presence
Chinese firm itel Mobile has unveiled its latest device, the itel S26 Ultra series, in the Kenyan market...
✨ Key Highlights
itel Mobile has launched its new itel SUPER 26 Ultra series in the Kenyan market, banking on AI-powered technology to expand its regional presence. The company sees Kenya as a critical market, accounting for nearly 50 percent of East Africa's smartphone market share.
- Kenya has a smartphone penetration of roughly 80 percent, with approximately 42 million active devices.
- Ryan Zhang, brand manager for itel Kenya, highlighted that smartphones have become "a way of life" with AI-powered features.
- The new series features AI tools to assist users and encourages customers to trade in old devices to reduce electronic waste, with an extended battery life aimed at improving user experience and reducing device replacements.
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