Disorganised Data Is the Silent Revenue Killer for Many Kenyan Companies
Companies with fragmented data systems are handicapping their ability to compete, scale, and survive in increasingly sophisticated markets...
✨ Key Highlights
Kenyan companies, despite investing heavily in advanced technologies like AI and cloud computing, are suffering significant revenue losses due to disorganised and fragmented data, hindering their competitive advantage and expansion capabilities.
- Country Head, Zoho Kenya Veerakumar Natarajan highlights data disorganisation as a "silent revenue killer."
- Companies face an "existential threat" due to fragmented sales, financial, customer service, and operational data across different systems.
- The solution proposed is implementing "unified technology architecture" through integrated cloud platforms for seamless information flow, crucial for expanding into broader African markets.
Continue Reading
Read the complete article from The Kenyan Wall Street
Part of the Day's Coverage
Kenyan Firms Face Revenue Challenges and Price Adjustments as KRA Seizes Smuggled Goods - October 2025
The Kenya Revenue Authority (KRA) intercepted a truck in Busia County carrying 1,500 cartons of smuggled Supermatch cigarettes, which would have avoided an estimated Sh70 million in taxes. In the broader business landscape, Kenyan companies are suffering significant revenue losses due to disorganised and fragmented data, hindering their competitive advantage despite investing in advanced technologies. This occurs as other Kenyan firms modestly increased selling prices in September after August's 12-month low. The price shift came despite easing cost pressures across various sectors. Businesses also reported improved activity and output, indicating a cautious recovery.
