Kenyan companies, despite investing heavily in advanced technologies like AI and cloud computing, are suffering significant revenue losses due to disorganised and fragmented data, hindering their competitive advantage and expansion capabilities.

• Country Head, Zoho Kenya Veerakumar Natarajan highlights data disorganisation as a "silent revenue killer."
• Companies face an "existential threat" due to fragmented sales, financial, customer service, and operational data across different systems.
• The solution proposed is implementing "unified technology architecture" through integrated cloud platforms for seamless information flow, crucial for expanding into broader African markets.