Kenya has launched its first comprehensive National Financial Inclusion Strategy (NFIS) 2025-2028, shifting its focus from mere access to promoting financial health. The strategy aims to significantly improve the financial well-being of its citizens, despite high financial access rates.

• The NFIS targets nearly 40% of adults being financially healthy by 2028, a substantial increase from the current 18.3%.
• Spearheaded by the Central Bank of Kenya (CBK) and the National Treasury, the strategy involves a unified national framework for coordination.
• Key goals include raising insurance uptake from 15% to 50% and increasing formal savings from 68% to 75%, while addressing disparities in gender, rural-urban areas, and youth.