Demand for housing in Kenya's satellite towns is surging as buyers prioritize affordability, security, and well-planned communities over traditional city-centre living.

• The trend is driving development in areas like Ruiru, Juja, and Mang’u, with developers like Wilstone Homes offering housing units and serviced plots.
• Key factors influencing purchasing decisions include community planning, access to social amenities, and infrastructure, in addition to affordability.
• This shift is occurring within the context of Kenya's ongoing housing deficit, sustaining demand for new residential projects across the Nairobi metropolitan region and other urban centres.