Nyeri County is experiencing a significant real estate boom, driven by infrastructure development, urbanization, and agricultural conversion. An innovative installment-based payment model is making property ownership more accessible, particularly for young Kenyans and diaspora investors.

• Land prices in Nyeri have appreciated by an average of 12 percent annually between 2020 and 2024.
• Famyard Enterprises Ltd, led by CEO George Wamariu, is pioneering an installment plan allowing buyers to secure plots with deposits as low as KSh 50,000.
• The Mau Mau Road, a KSh 30 billion government project, has reduced travel time between Nyeri and Nairobi by nearly 40 percent, boosting real estate demand.
• A 2024 Central Bank of Kenya (CBK) report found that while 75 percent of Kenyans aged 35 and below are interested in real estate, fewer than 15 percent own property.
• Young investors now account for over 30 percent of new land purchases in peri-urban areas, a figure that has doubled in the past five years, according to the Kenya Bankers Association (KBA) Housing Price Index.