A street vendor nicknamed "chicken steak brother" has transformed Jingdezhen, China, into a trending tourist destination with his humorous interactions and popular chicken steak stand.

• Bookings related to Jingdezhen surged nearly 70 percent on Douyin during the first three days of the Mid-Autumn and National Day holiday.
• The street vendor, Li Junyong, 48, became a signature attraction through witty phrases like, "You can refuse me, but not my chicken steak."
• Jingdezhen's hotel occupancy rate grew 30 percent on October 1st compared to last year, according to Qunar.