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Originally published by The Standard Business
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October 9, 2025
8h ago

World's oldest motorcycle maker eyes piece of Kenya's adventure riding

World's oldest motorcycle maker eyes piece of Kenya's adventure riding

Royal Enfield—the oldest motorcycle manufacturer in the world—has announced its entry into Kenya, positioning the country as its gateway into the African continent...

✨ Key Highlights

Royal Enfield, the world's oldest motorcycle manufacturer, has entered the Kenyan market, establishing Kenya as its gateway into Africa. This move aims to capitalize on the continent's growing demand for adventure and leisure riding.

  • Kenya imported more than 55,000 motorcycles in 2024, indicating a shift towards recreational use.
  • The company's Head of Europe, Middle East, and Africa (EMEA) operations, Arun Gopal, highlighted Kenya's vibrant motorcycling culture and touring appetite.
  • The new Royal Enfield showroom in Nairobi, opened in partnership with Ganatra Plant and Equipment (GPE), will sell and service mid-sized 350cc to 650cc motorbikes.
  • Kenya's motorcycle market is valued at approximately Sh2 billion in 2025, with a projected 3% annual growth rate.

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