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Originally published by The Standard Business
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October 14, 2025
3h ago

Is Ruto's Nyota fund another experiment on hustlers?

Is Ruto's Nyota fund another experiment on hustlers?

Economists and trade analysts have raised questions about the impact that the Sh5 billion Nyota programme will create in empowering new sustainable businesses for the youth...

✨ Key Highlights

The Kenyan government has launched the Sh5 billion National Youth Opportunities Towards Advancement (Nyota) programme, aiming to empower youth through sustainable businesses. However, economists and trade analysts are questioning its potential impact.

  • Sh5 billion allocated to the Nyota programme.
  • The programme was launched by Sports Cabinet Secretary Salim Mvurya and President's Award-Kenya CEO Margaret Kiogora.
  • Launch event took place in Nairobi on July 22, 2025.

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