President William Ruto's administration is launching the Sh13.6 billion Nyota youth plan, aimed at empowering micro and small enterprises. This initiative reflects Ruto's campaign promise to support small-scale traders, whom he championed as the backbone of his bottom-up economic model.

• The Nyota youth plan is valued at Sh13.6 billion.
• President William Ruto is the key proponent of this plan.
• The plan focuses on supporting micro and small enterprises, aligning with Ruto's campaign promises from when he was on the campaign trail.