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Originally published by Capital News
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October 24, 2025
8h ago

Embrace AI, marketers urged as MSK launches 2025 Awards Gala

Embrace AI, marketers urged as MSK launches 2025 Awards Gala

The Marketing Society of Kenya (MSK) has called on brands, agencies, and media houses to embrace Artificial Intelligence (AI) to drive innovation and competitiveness as it launches the 2025 MSK Awards Gala, set for November 28 in Mombasa under the theme “Celebrating Innovation...

✨ Key Highlights

The Marketing Society of Kenya (MSK) launched the call for entries for the 2025 MSK Awards Gala, urging marketers to embrace Artificial Intelligence (AI) for creativity and competitiveness. The gala, themed "Celebrating Innovation. Inspiring Excellence.", will be held on November 28 in Mombasa.

  • MSK Chairperson Zuhura Odhiambo emphasized that AI is transforming marketing and urged Kenyan brands, agencies, and media houses to adapt.
  • President of the Federation of Kenya Employers (FKE) Dr. Gilda Odera delivered the keynote, stressing sustainable marketing and leveraging AI for growth, dismissing fears of job loss.
  • The awards will highlight brands driving change through creativity, data, and technology, recognizing innovation and excellence in the industry.

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