The Kenyan entrepreneurial landscape is witnessing a significant shift with the rise of one-person startups, exemplified by individuals like Brenda Mureithi. These "solopreneurs" are embracing remote work and digital tools to build their businesses from home, presenting a new model for aspiring entrepreneurs.

• Brenda Mureithi, a 27-year-old entrepreneur, operates her business from her living room in Nairobi's Buruburu Estate.
• Her remote work setup highlights the increasing trend of individuals utilizing technology like Zoom calls to manage their ventures.
• This growing phenomenon impacts budding hustlers by demonstrating accessible and flexible business models.