Tech, data take center stage as Kenya’s OOH industry eyes new growth path
NAIROBI, Kenya, Oct 29 - Kenya’s Out-of-Home (OOH) advertising industry is shifting toward technology-driven operations following discussions at the Power Kenya breaking news | Kenya news today |..
✨ Key Highlights
Kenya's Out-of-Home (OOH) advertising industry is embracing technology and data-driven strategies for future growth, as discussed at the recent Power Breakfast OOH Conference in Nairobi. The industry aims to transition from intuitive decision-making to intelligence-backed planning, enhancing transparency and campaign measurement.
- The Power Breakfast OOH Conference was hosted by Gigastream Media Tech in partnership with Moving Walls.
- Miriam Waititu, Marketing and Communications Lead at Gigastream Media Tech, emphasized moving "from intuition to intelligence" in OOH advertising.
- Gigastream announced a partnership with the International School of Advertising (ISA) to train students in OOH and digital advertising technologies.
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OpenAI has officially transitioned into a for-profit entity, a move that could pave the way for a stock market listing and includes revised partnership terms with Microsoft, which now holds a 27% stake. This comes amid debates over AI's role in recent job cuts at major companies like Amazon. Meanwhile, to boost digital connectivity in East Africa, Meta has partnered with Safaricom to deploy a high-capacity submarine cable linking Oman and Kenya. In a related trend, Kenya's Out-of-Home (OOH) advertising industry is embracing technology and data-driven strategies for future growth. The industry aims to move from intuitive decision-making to intelligence-backed planning to enhance campaign measurement, as discussed at a conference in Nairobi.
