Kenya's Out-of-Home (OOH) advertising industry is embracing technology and data-driven strategies for future growth, as discussed at the recent Power Breakfast OOH Conference in Nairobi. The industry aims to transition from intuitive decision-making to intelligence-backed planning, enhancing transparency and campaign measurement.

Meta, through its subsidiary Edge Network Services Limited, has partnered with Safaricom to deploy a high-capacity submarine cable linking Oman and Kenya, aiming to boost digital connectivity and internet speeds across East Africa.

OpenAI has officially transitioned into a for-profit entity, a strategic move that could facilitate significant investment and a potential stock market listing. This shift includes revised terms in its partnership with Microsoft, which now holds a 27% stake in the company.

Recent job cuts at major companies like Amazon have sparked debate over whether Artificial Intelligence (AI) is the primary cause, or if broader economic factors and typical hiring cycles are more influential. While some executives cite AI as a reason for layoffs, experts caution against overreacting to individual company announcements.