Safaricom’s Mobile Data Revenue Overtakes Voice for The First Time

Safaricom’s HY26 results confirm Kenya’s digital shift as mobile data surpasses voice as the key growth driver, fueled by 4G and 5G adoption..

✨ Key Highlights

Safaricom's mobile data revenue has surpassed voice revenue for the first time in the company's history, signaling a significant shift in connectivity trends. This development highlights the increasing digitization of the Kenyan economy and consumers' move towards data-driven communication.

Mobile data revenue grew by 13.4% year-on-year to KShs 40.32 billion, representing 20.8% of total service revenue.
Voice revenue declined by 2.1% to KShs 39.72 billion.
The number of smartphone users increased by 16.2% to 28.7 million, with 4G devices growing by 27% to 24.4 million on Safaricom's network.
5G adoption saw a 55.9% year-on-year increase, reaching 1.3 million devices.

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