Google, Perplexity AI, and OpenAI are offering millions of Indians free, long-term access to their premium AI tools, a strategic move to capture the country's vast digital market.

• India has over 900 million internet users, with most under the age of 24.
• Google partnered with Reliance Jio and Perplexity with Airtel, while ChatGPT Go offers one year free access.
• This strategy aims to "get Indians hooked on to generative AI before asking them to pay for it," according to analyst Tarun Pathak.
• The move raises concerns about data privacy, with technology writer and analyst Prasanto K Roy emphasizing the need for increased government regulation.