Rwanda bids culture-driven entrepreneurship at EAC MSMEs Trade Fair
Rwanda used its dedicated country day at the 25th EAC MSMEs Trade Fair to call for deeper regional integration, stronger cross-border partnerships, and a culture-driven strategy to enhance market access for small businesses across East Africa...
✨ Key Highlights
During the 25th EAC MSMEs Trade Fair, Rwanda advocated for a regional strategy to boost culture-driven entrepreneurship and market access for small businesses. The "Day of Rwanda" event combined cultural showcases with calls for deeper regional integration and support for MSMEs as economic drivers.
- Rwanda's High Commissioner to Kenya, Ernest Rwamucyo, urged stronger cross-border partnerships and harmonized trade policies.
- Kenya's Permanent Secretary for MSMEs Development, Susan Mang’eni, highlighted the "massive untapped potential" of East Africa’s creative and cultural sectors, proposing that the fair's outcomes be presented at the upcoming EAC Heads of State Summit in Nairobi.
- The event showcased Rwanda's cultural vibrancy and its focus on culture as a pillar of economic diplomacy, with a strong presence of women-led, youth-driven, and community-based enterprises.
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Regional Bodies Address Drought, Environment, and Trade in East Africa - November 2025
Regional bodies in East Africa are addressing significant cross-border issues. The IGAD weather centre has predicted an intensified drought in the Horn of Africa, with forecasts of continued below-normal rainfall through January 2026 threatening millions across eastern Kenya, southeastern Ethiopia, and southern Somalia. Separately, the East African Community (EAC) launched the preview of the Lake Victoria State of the Basin Report 2025 at the COP30 conference in Brazil, assessing the environmental and socio-economic conditions of the basin. At the 25th EAC MSMEs Trade Fair, Rwanda advocated for a regional strategy to boost culture-driven entrepreneurship and market access for small businesses.
