During the 25th EAC MSMEs Trade Fair, Rwanda advocated for a regional strategy to boost culture-driven entrepreneurship and market access for small businesses. The "Day of Rwanda" event combined cultural showcases with calls for deeper regional integration and support for MSMEs as economic drivers.

• Rwanda's High Commissioner to Kenya, Ernest Rwamucyo, urged stronger cross-border partnerships and harmonized trade policies.
• Kenya's Permanent Secretary for MSMEs Development, Susan Mang’eni, highlighted the "massive untapped potential" of East Africa’s creative and cultural sectors, proposing that the fair's outcomes be presented at the upcoming EAC Heads of State Summit in Nairobi.
• The event showcased Rwanda's cultural vibrancy and its focus on culture as a pillar of economic diplomacy, with a strong presence of women-led, youth-driven, and community-based enterprises.