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Originally published by The Standard Business
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November 27, 2025
2d ago

How new Bixa rules aim to boost Kenya's export earnings

How new Bixa rules aim to boost Kenya's export earnings

Dr Linyiru said the crop’s annual export value in 2022 was Sh0.67 billion compared to Sh0.957 billion earned in 2024...

✨ Key Highlights

The Agriculture and Food Authority (AFA) has unveiled the Crops (Bixa) Regulations, 2025, to boost Kenya’s export earnings from bixa, a high-value natural dye crop.

  • In 2024, Kenya's bixa exports reached Sh0.957 billion, up from Sh0.67 billion in 2022.
  • AFA Director-General Dr. Bruno Linyiru stated the regulations will formalize and streamline the sector, which saw a 40 percent increase in production acreage from 2,500 acres in 2022 to 3,508 acres in 2024.
  • The regulations aim to address past challenges such as lack of standardized practices, unclear marketing channels, limited extension support, and weak market linkages.

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