MP Urges Citizens to Buy Kenyan Clothes

Passaris urged that supporting Kenyan fashion will create employment, culture, and identity for the youth...

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Nairobi County Women Representative Esther Passaris, speaking at the Kenya Fashion Story Annual Showcase on November 29, 2025, urged citizens to support the local fashion industry by purchasing Kenyan-made clothes.

Passaris stated that buying Kenyan fashion invests in jobs, culture, identity, and the future of youth.
She emphasized that strengthening the local creative economy will allow Kenyan designers to compete internationally.
Other prominent figures, including President William Ruto, have also advocated for supporting local fashion, with the Kenya Women Parliamentary Association (KEWOPA) pledging support in 2023.

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