Kenya Turns to Culinary Tourism to Capture Share of Trillion-Shilling Global Market
NAIROBI, Kenya, Dec 1— Kenya is intensifying efforts to position its food culture as a strategic economic asset, targeting a bigger slice of the Kenya breaking news | Kenya news today |..
✨ Key Highlights
Kenya is strategically positioning its food culture to capture a larger share of the global culinary tourism market, which reached Sh1.09 trillion in 2024. This initiative aims to diversify revenue streams and attract high-spending international visitors, recognizing that 81 percent of international travelers now choose destinations based on food experiences.
- The global culinary tourism market hit Sh1.09 trillion in 2024.
- The initiative was highlighted during a cookout at Nairobi National Park, part of the 10th annual Week of Italian Cuisine in the World.
- Italian Deputy Ambassador Lorenza Gambacorta emphasized cuisine's economic and cultural value.
- Notable figures include Italian chef and digital influencer Lulu Gargari, and Chef Norah Bosibori from Utalii College.
- Kenya Tourism Board (KTB) Marketing Director Lorna Nyaga stated this push is part of a broader strategy for higher-value growth.
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Kenya Selects KenGen for Nuclear Plant, Promotes Culinary Tourism, and Expands Cashless Payments - December 2025
Kenya has selected Kenya Electricity Generating Company (KenGen) to operate its first nuclear power plant, a pivotal step toward adding up to 10 gigawatts of new electricity capacity for industrial growth. Separately, the country is strategically positioning its food culture to capture a larger share of the global culinary tourism market, which reached Sh1.09 trillion in 2024. This initiative aims to diversify revenue and attract visitors, as 81 percent of international travelers now choose destinations based on food. In the financial sector, SBM Bank Kenya has partnered with Mastercard to enhance its transaction capabilities. The partnership aims to accelerate cashless payments by phasing in new Mastercard-branded cards for customers.
