NCBA Bank and HEVA Fund have partnered to launch bespoke credit products for Kenya’s creative economy, addressing a long-standing gap in financial services for artists and creative enterprises.

• The initiative introduces five financing options including Event Financing, Invoice Discounting, and Working Capital, structured to suit the cash-flow realities of creative work.
• This partnership is significant as the creative economy contributes an estimated 5.3 percent to Kenya’s GDP and supports over 300,000 entrepreneurs.
• NCBA Group Managing Director John Gachora noted the need to bridge the gap between traditional banking and the largely informal creative sector.
• The financing model features a 50:50 shared-risk structure, with NCBA and HEVA jointly evaluating and supporting applicants.