Kenya's creative economy possesses significant potential for job creation, particularly for the youth, and can drive national economic growth, according to government officials.

• The Women In Technology and Innovation Africa (WITIA) Creative Show 2026 was highlighted as a platform demonstrating the synergy between technology, culture, and creativity in generating sustainable opportunities.
• Key figures included Principal Secretary Fikirini Jacobs of the State Department for Creative Economy and Principal Secretary Susan Mang’eni of the State Department for MSME Development, who emphasized the creative sector's role within the MSME ecosystem.
• The event underscored the importance of partnerships and collaboration in building inclusive creative spaces and empowering women, youth, and emerging creatives for economic advancement.