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Originally published by Capital News
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December 8, 2025
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Muturi turns to sheng to court Gen Z ahead of 2027

Muturi turns to sheng to court Gen Z ahead of 2027

Justin Muturi’s Sheng tweet on X sparks debate as the DP leader appeals to Gen Z voters, signaling a new digital strategy ahead of 2027 polls...

✨ Key Highlights

Democratic Party Leader Justin Muturi is using Sheng, a local youth slang, in online posts in an apparent effort to court Gen Z voters ahead of the 2027 General Election. This move comes as the Unite Opposition coalition strategically seeks to appeal to younger, digitally active Kenyans.

  • Muturi's Sheng post, "Wadau a new week has started, si mboka zenu zijipe siku zombotote," sparked online debate.
  • He is a key figure in the Unite Opposition coalition, alongside Kalonzo Musyoka and Martha Karua, challenging President William Ruto.
  • The strategy, despite aiming to engage Gen Z, faces skepticism after the opposition suffered losses in the November 27, 2025 by-elections.

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