Report: Safaricom’s grip on mobile money tightens as Kenya hits 149% SIM penetration
The Communications Authority of Kenya (CA) has published its first-quarter sector statistics report for the FY 2025/26, and Kenya’s mobile landscape continues..
✨ Key Highlights
Kenya's mobile landscape continues its rapid expansion, with SIM penetration reaching an impressive 149.4%. The latest report from the Communications Authority of Kenya (CA) highlights Safaricom's dominant grip on the mobile money sector, where its M-PESA service commands almost 90% of the market.
- Total mobile subscriptions jumped to 78.3 million, a 2.1% quarterly increase.
- Safaricom holds 65.3% of total mobile subscriptions, while its M-PESA service boasts an 89.7% share of the mobile money market.
- Mobile money subscriptions reached 48.6 million, representing 92.8% penetration, with growing smartphone use accelerating digital payments.
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CA Report for Q1 FY 2025/26 Details Growth in Voice, Data and Broadcasting Subscriptions - December 2025
A recent report from the Communications Authority of Kenya (CA) for Q1 FY 2025/26 highlighted significant trends across the telecommunications and broadcasting sectors. The report found that Kenya's SIM penetration reached 149.4%, with Safaricom's M-PESA service commanding almost 90% of the mobile money market. In data, the average Kenyan 5G user now consumes 40GB per month. Domestic mobile voice traffic grew to 29.93 billion minutes, with Airtel users becoming increasingly talkative, while SMS traffic declined to 14.66 billion messages. Fixed broadband subscriptions also expanded, reaching 2.29 million, a 6.9% quarterly increase, with Safaricom leading the fixed internet market. Additionally, the broadcasting sector rebounded, as GOtv and DStv recorded significant subscription increases.
