GOtv and DStv record massive subscription jumps despite streaming pressure
Kenya’s broadcasting sector recorded a strong rebound in Q1 FY 2025/26, according to the latest CA report, with total broadcasting subscriptions rising 13.7%..
✨ Key Highlights
Despite the growing pressure from streaming services, GOtv and DStv have reported significant subscription increases, driving a strong rebound in Kenya's broadcasting sector during Q1 FY 2025/26.
- Total broadcasting subscriptions in Kenya rose by 13.7% to 1.678 million users.
- GOtv saw a 41.2% quarterly surge, reaching 444,007 subscribers, while DStv recorded a dramatic 43% jump to 270,017 subscribers.
- The growth was primarily driven by Digital Terrestrial Television (DTT) and Direct-to-Home (DTH) satellite services, contrasting with a steep 29.5% decline in cable TV subscriptions.
Continue Reading
Read the complete article from Techish Kenya
Part of the Day's Coverage
CA Report for Q1 FY 2025/26 Details Growth in Voice, Data and Broadcasting Subscriptions - December 2025
A recent report from the Communications Authority of Kenya (CA) for Q1 FY 2025/26 highlighted significant trends across the telecommunications and broadcasting sectors. The report found that Kenya's SIM penetration reached 149.4%, with Safaricom's M-PESA service commanding almost 90% of the mobile money market. In data, the average Kenyan 5G user now consumes 40GB per month. Domestic mobile voice traffic grew to 29.93 billion minutes, with Airtel users becoming increasingly talkative, while SMS traffic declined to 14.66 billion messages. Fixed broadband subscriptions also expanded, reaching 2.29 million, a 6.9% quarterly increase, with Safaricom leading the fixed internet market. Additionally, the broadcasting sector rebounded, as GOtv and DStv recorded significant subscription increases.
