Sustainability has transitioned from a Corporate Social Responsibility (CSR) afterthought to a core business strategy in Kenya, driven by executive leadership and anticipated mandatory reporting regulations. Companies are increasingly integrating sustainable practices into their operations and financial decisions, despite mixed global sentiments.

• Absa Kenya’s Chief Financial Officer Yusuf Omari states sustainability is now central to business survival and competitiveness, emphasizing it creates shareholder value.
• In 2024, Absa channeled Sh47 billion into sustainable finance, including Sh4 billion for climate-smart projects, reflecting a broader trend among Kenyan banks like KCB and Equity Bank.
• Absa Bank introduced Kenya’s first Eco-Home Loan, offering up to 110% financing for energy-efficient homes, contributing to over KES 100 billion in green financing commitments this year across the sector.