Showmax has integrated Airtel Money into its payment system, allowing Kenyan subscribers to pay for memberships directly from their mobile wallets. This move aims to simplify recurring payments in a market with low credit card penetration and enhance Showmax's competitiveness against platforms like Netflix and Prime Video.

• The integration allows for direct payment for all Showmax tier options, including Showmax Entertainment and Showmax Premier League Mobile.
• Anne Kinuthia-Otieno, Managing Director of Airtel Money Kenya, stated the partnership seeks to "simplify digital lifestyles" by offering a smooth, reliable, fast, safe, and convenient payment experience.
• The payment process involves selecting Airtel Money on the Showmax website, entering an Airtel mobile number, and approving the transaction via a push prompt on the user’s phone, removing the need for USSD codes.