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Originally published by Standard Sportssports
January 1, 2026
4h ago
How sports Is becoming a powerful political arena

Sports and music have in the recent two months become a centre bolt to many political leaders across the country...
✨ Key Highlights
Sports and music events are increasingly serving as significant political platforms in Kenya, with leaders using them to engage youth and consolidate support ahead of the 2027 elections. These tournaments are highlighted as tools for both youth empowerment and political mobilization.
- President William Ruto announced a Sh1.4 billion investment to complete Bukhungu Stadium into a 25,000-seater facility during the 4th Kakamega Governor’s Cup on January 1, 2026.
- National Assembly Speaker Moses Wetang’ula urged county governments to increase funding for sports, emphasizing their role in nurturing talent.
- Analyst Protus Momanyi noted that sports tournaments offer politicians "soft power" to build goodwill and loyalty among constituents, shifting from traditional rallies.
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