At CES 2026 in Las Vegas, Samsung Electronics hosted a Tech Forum emphasizing the critical role of open ecosystems in the future of smart homes, arguing that interoperability is essential for impactful AI.

• Samsung highlighted that more than 500 million users are now part of its SmartThings ecosystem.
• President and Chair of the Board of the Home Connectivity Alliance and Head of Strategic Alliances at Samsung Electronics, Yoonho Choi, stressed that trust is the defining factor for home AI adoption.
• A partnership with Hartford Steam Boiler (HSB) was cited as an example where responsible use of smart home data could potentially lead to lower insurance premiums for homeowners.