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Originally published by Techish Kenya
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January 21, 2026
21h ago

DeepMind CEO confirms Google has no plans for ads in Gemini

DeepMind CEO confirms Google has no plans for ads in Gemini

Google is in no rush to follow OpenAI down the advertising path, at least not inside its AI assistant...

✨ Key Highlights

Google DeepMind CEO Demis Hassabis confirmed that Google has "no plans" to introduce advertisements in its Gemini AI assistant, contrasting OpenAI's recent decision to test ads in ChatGPT.

  • Google generated roughly $74 billion in advertising revenue in a single quarter, allowing it to forgo immediate monetization of Gemini.
  • OpenAI reportedly earned around $5 billion in total revenue in Q4 but continues to incur operating losses, thus necessitating new revenue streams like advertising.
  • Hassabis emphasized that an ad-free Gemini prioritizes “the core experience and the core technology of being a better assistant,” while avoiding potential conflicts between advertising and a "true universal assistant’s" trustworthiness.

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Part of the Day's Coverage

Safaricom, NETSCOUT, and Google Detail New Internet Service and Monetization Plans - January 2026

Safaricom is launching a new tokenised Wi-Fi service offering hourly, daily, and weekly internet packages in Kenya and Ethiopia. This initiative aims to make internet access more flexible and affordable, representing a significant shift in fixed broadband sales. Concurrently, NETSCOUT is empowering mobile network operators to monetize 5G Standalone (SA) networks for revenue growth through enhanced network slicing capabilities. The company’s advanced observability solutions provide end-to-end visibility, enabling telecommunication companies to offer reliable and differentiated services. In a related development concerning service monetization, Google DeepMind CEO Demis Hassabis confirmed that Google has "no plans" to introduce advertisements in its Gemini AI assistant. This position contrasts with OpenAI's recent decision to test ads in ChatGPT.

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