Safaricom is set to launch a new tokenised Wi-Fi service offering hourly, daily, and weekly internet packages, marking a significant shift in fixed broadband sales in Kenya and Ethiopia. This initiative aims to make internet access more flexible and affordable, catering to users who require heavy internet for short periods or have irregular income.

• The service will allow customers to purchase internet access on a pay-as-you-go model, similar to mobile data, avoiding monthly contracts.
• Safaricom has appointed Sylvia Anampiu as the new Director of Fixed Business to lead this initiative.
• The company aims to tap into an estimated market potential of about four million connections, compared to its current 400,000 fixed broadband customers.