Miano urges Counties to boost tourism to Sh1.1tn
NAIROBI, Kenya, Jan 21 - Tourism and Wildlife Cabinet Secretary Rebecca Miano has urged county governments to identify, develop, and promote diverse Kenya breaking news | Kenya news today |..
✨ Key Highlights
Kenya's Tourism and Wildlife Cabinet Secretary Rebecca Miano has urged County Governments to enhance tourism promotion to achieve ambitious targets of 5.5 million international visitors and Sh1.1 trillion in revenue by 2028.
- Miano emphasized that counties are crucial for unlocking tourism potential by promoting diverse local attractions.
- Africa received only 5.3 percent of global arrivals in 2024, with Kenya seeing 2.4 million visitors, highlighting significant untapped opportunities.
- The initiative aims to strengthen the "Magical Kenya Brand" and reposition Kenya as a vibrant, year-round destination, while also supporting youth employment and entrepreneurial growth.
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Ruto Nominates PSC Chair, Miano Urges Tourism Boost, Women in Conservation Forum Announced for Nairobi - January 2026
President William Ruto has nominated Francis Meja as the next Chairperson of the Public Service Commission (PSC). Meja is the former Director-General of the National Transport and Safety Authority (NTSA). His nomination has been sent to the National Assembly for vetting. In the tourism sector, Cabinet Secretary Rebecca Miano has urged County Governments to enhance tourism promotion to achieve targets of 5.5 million international visitors and Sh1.1 trillion in revenue by 2028. Additionally, the Global Conservation Tech and Drone Forum (GCTDF 2026) will host the inaugural Women in Conservation Forum (WiCF) in Nairobi. The forum is scheduled for March 2, 2026 and will highlight the role of women in conservation across Kenya and Africa.
