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Originally published by The Standard Business
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January 22, 2026
8h ago

Global hotels bet big on Maasai Mara as tourism earnings surge

Global hotels bet big on Maasai Mara as tourism earnings surge

 Global hotel groups are pouring millions of dollars into Maasai Mara safari lodges as Kenya's tourism earnings surge past pre-pandemic levels...

✨ Key Highlights

Global hotel chains are significantly investing in Maasai Mara safari lodges as Kenya's tourism earnings have surged past pre-pandemic levels. This expansion, particularly in conservancies, is driven by a dramatic recovery in wildlife tourism.

  • Kenya earned Sh452 billion from tourism in 2024, with international arrivals increasing by 15 percent to 2.4 million visitors.
  • MGM Muthu Hotels, a Portugal-based group, recently opened its second Maasai Mara property, an 81-room lodge in Lemek Conservancy, having acquired four Kenyan properties in February 2023.
  • The conservancy model generates over $7.5 million in annual lease payments for more than 15,000 Maasai landowners, with average monthly fees of $350 per family.

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