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Originally published by Tech Arena
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January 28, 2026
18h ago

Binance Launches “Safety Campaign” in Kenya to Link Road Safety With Crypto Security

Binance Launches “Safety Campaign” in Kenya to Link Road Safety With Crypto Security

Binance has launched a Safety Campaign in Kenya using road safety lessons from boda boda riders to teach crypto users about digital security and protecting their assets online...

✨ Key Highlights

Binance has launched a new "Safety Campaign" in Kenya, aiming to connect road safety practices with digital asset protection. The initiative, unveiled in Nairobi during Data Privacy Week, targets prominent communities like boda boda riders.

  • Binance distributed safety helmets and reflective gear to boda boda riders.
  • Saruni Maina, Regional Operations Lead, Binance Africa, emphasized that Binance's secure platform allows individuals to control their financial future.
  • Calvince Okumu, President of the Digital Boda Drivers and Deliveries Association of Kenya, highlighted the campaign's practical and symbolic impact on rider safety.

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Part of the Day's Coverage

Tech & Finance Firms Launch Cloud Region, Training, and Campaigns in Kenya - January 2026

Oracle has confirmed that iXAfrica Data Centres in Nairobi will host its first public cloud region in East Africa, fulfilling a previous announcement by President William Ruto. In another initiative, Huawei launched its ICT Competition 2025/2026 Bootcamp Training in Kenya, selecting 21 students from nearly 3,000 applicants to equip them with advanced digital skills. During Data Privacy Week, Binance launched a "Safety Campaign" in Nairobi to connect road safety practices with digital asset protection. Also during the week, Absa Bank Kenya's Chief Data Officer, Hartnell Ndungi, emphasized the critical importance of data privacy. Separately, developers faced significant issues with the sandbox for Safaricom's M-Pesa Daraja 3.0, leading them to create a community-built open-source alternative.

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