The J. League in Japan is seeking to achieve parity with Europe's top football leagues, like England's Premier League, by aligning its season calendar with Europe to maximize transfer fees and attract talent, according to chairman Yoshikazu Nonomura.

• The J. League is transitioning to a new calendar, with a shortened interim competition concluding in June, followed by a full league campaign after the World Cup.
• Chairman Nonomura believes this alignment will enable Japanese clubs to capitalize on European summer transfer windows, demanding "the proper amount" for players like Kaoru Mitoma, who joined Brighton for just £2.5 million in 2021.
• The league also aims to attract more overseas stars and raise its top-line revenue to levels comparable with major European clubs, leveraging its "very solid base" and record attendance figures.