The 57th Magical Kenya Open (MKO) golf tournament, presented by Absa Bank Kenya, is set to boost Kenya's economy by over USD 5 million (Sh643 Million), attracting 144 players from 25 countries to the Karen Golf and Country Club from February 19-22. This year, the tournament emphasizes nurturing young talent through the Absa 'Beat the Pro' Challenge, integrating junior golfers into the main event.

• The tournament offers a total prize purse of Sh348 million, with the overall winner receiving over Sh60 million, attracting five former MKO winners.
• The Absa 'Beat the Pro' Challenge on February 21 will see qualified juniors compete alongside global pros, with winners receiving a Sh50,000 fully funded Absa Junior Account.
• Absa Bank Kenya has invested Sh65 million in this year’s tournament, with Sh25 million allocated for leverage, underscoring their commitment to talent development and financial inclusion.
• KOGL Chairman Patrick Obath noted the challenge targets juniors aged 12-18 with handicaps not less than 9.0, aiming to motivate them as future MKO players.