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Originally published by KBC SportsFebruary 10, 2026
4h ago
KCB injects Ksh 227 million sponsorship to 2026 WRC Safari Rally
KCB Bank Kenya has set aside KShs.227 million for the 2026 World Rally Championship (WRC) Safari Rally Kenya, marking the sixth consecutive year of sponsorship since the iconic rally made its historic return to Kenya...
✨ Key Highlights
KCB Bank Kenya has committed a substantial KShs. 227 million sponsorship for the 2026 World Rally Championship (WRC) Safari Rally Kenya, marking its sixth consecutive year as a key partner. This significant investment aims to bolster the rally's operations, support local talent, and stimulate economic growth.
- Out of the total sponsorship, KShs. 100 million will directly fund the Safari Rally Kenya, with an additional KShs. 28.5 million allocated to five KCB-sponsored drivers.
- Paul Russo, KCB Group CEO, emphasized the bank's commitment to "driving sustainable impact, supporting local talent, and stimulating economic activity across tourism, trade, and enterprise."
- The four-day event will be based in Naivasha due to new FIA 2026 sporting regulations, moving away from Nairobi's traditional ceremonial flag-off, and will feature top drivers like Sebastien Ogier and Elfyn Evans.
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