Safaricom Deploys Tech Infrastructure and Super App Integration for HSBC SVNS2 with KES 10 Million Sponsorship
Safaricom invests KES 10M in rugby infrastructure, leveraging high-speed connectivity and M-PESA App rewards to drive digital ecosystem engagement...
✨ Key Highlights
Safaricom has announced a KES 10 million sponsorship for the upcoming HSBC SVNS2 Rugby Sevens Tournament, becoming its official technology partner. This partnership includes providing digital infrastructure and promoting the M-PESA Super App.
- Safaricom's sponsorship is valued at KES 10 million for the tournament scheduled for February 14th–15th, 2026, at Nyayo National Stadium.
- CEO Peter Ndegwa highlighted the dual focus on operational support and consumer data usage, including exclusive ‘Rugby BLIVE’ data bundles.
- Fans can receive significant subsidies, such as KES 100 cashback on KES 250 spent on Little rides, and discounts on flight and bus tickets, exclusively through the M-PESA App.
Continue Reading
Read the complete article from Techish Kenya
Part of the Day's Coverage
Safaricom Announces KES 10M Sponsorship as M-PESA Sees App Issues and CEO Exit - February 2026
Safaricom has announced a KES 10 million sponsorship for the HSBC SVNS2 Rugby Sevens Tournament, becoming its official technology partner to provide digital infrastructure and promote the M-PESA Super App. Separately, Safaricom M-PESA users are experiencing a frustrating "ghost" update loop on their app, a situation that coincides with the launch of Ziidi Trader, a new wealth management feature. At the executive level, Sitoyo Lopokoiyit has exited his role as Chief Executive Officer of M-PESA Africa. This departure concludes his decade of involvement in modernizing the brand, marking the end of a transformative era for the financial infrastructure.
