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Originally published by Techish Kenyatech
February 10, 2026
6h ago
Safaricom Deploys Tech Infrastructure and Super App Integration for HSBC SVNS2 with KES 10 Million Sponsorship
Safaricom invests KES 10M in rugby infrastructure, leveraging high-speed connectivity and M-PESA App rewards to drive digital ecosystem engagement...
✨ Key Highlights
Safaricom has announced a KES 10 million sponsorship for the upcoming HSBC SVNS2 Rugby Sevens Tournament, becoming its official technology partner. This partnership includes providing digital infrastructure and promoting the M-PESA Super App.
- Safaricom's sponsorship is valued at KES 10 million for the tournament scheduled for February 14th–15th, 2026, at Nyayo National Stadium.
- CEO Peter Ndegwa highlighted the dual focus on operational support and consumer data usage, including exclusive ‘Rugby BLIVE’ data bundles.
- Fans can receive significant subsidies, such as KES 100 cashback on KES 250 spent on Little rides, and discounts on flight and bus tickets, exclusively through the M-PESA App.
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