Mars Wrigley Kenya has significantly increased its production of sugar-free gum at its Athi River plant, transforming it into a key export hub for Africa and the Middle East.

• Export value has grown from 45% to 55%, with projections to reach 61% this year, accounting for 90% of the facility’s output.
• Key player: Mars Wrigley Kenya, with Plant Director Mustaffa Bin Kamaludin highlighting the expansion.
• Notable detail: The company plans an additional investment of $33 million over the next three years to support further expansion and diversification, including new markets like Libya, the United Arab Emirates, and South Africa.