Mars Wrigley scales up sugar-free gum exports from Kenya
The company said the facility, which is its only sugar-free gum manufacturing site in Africa, has become a strategic export hub following the launch of a dedicated production line in November 2025. Kenya breaking news | Kenya news today |..
✨ Key Highlights
Mars Wrigley Kenya has significantly increased its production of sugar-free gum at its Athi River plant, transforming it into a key export hub for Africa and the Middle East.
- Export value has grown from 45% to 55%, with projections to reach 61% this year, accounting for 90% of the facility’s output.
- Key player: Mars Wrigley Kenya, with Plant Director Mustaffa Bin Kamaludin highlighting the expansion.
- Notable detail: The company plans an additional investment of $33 million over the next three years to support further expansion and diversification, including new markets like Libya, the United Arab Emirates, and South Africa.
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Mars Wrigley scales up sugar-free gum exports from Kenya - March 2026
Mars Wrigley Kenya has significantly increased its production of sugar-free gum at its Athi River plant, transforming it into a key export hub for Africa and the Middle East. Kenyan manufacturers are urged to adopt modern packaging standards to maintain their global competitive edge, as highlighted at the 10th Propak East Africa Expo which showcases the rapid expansion of the region's packaging industry. However, Twiga Tatu SEZ Limited is facing liquidation after a creditor filed a petition at the High Court for failure to settle outstanding debts.
