Kenya has launched a new global tourism campaign, "Experience Wonder", under the brand "Origin of Wonder", aiming to attract more international travelers by showcasing its diverse offerings and unique heritage.

• Kenya aims to attract 5 million international arrivals by 2027.
• The campaign was unveiled by the Principal Secretary for Tourism John Ololtuaa and the CEO of the Kenya Tourism Board June Chepkemei.
• The launch occurs during a period of strong growth, with international arrivals rising 14.7% to 2.39 million in 2024 and earnings up 19.8% to KSh 452.2 billion.