MultiChoice has confirmed the shutdown of its streaming service, Showmax, after nearly a decade in operation. The decision follows a strategic review by its new parent company, Canal+, citing unsustainable annual losses in the competitive streaming market.

• Showmax incurred substantial losses, with losses surging 88% year-on-year to R4.9 billion against revenue of approximately R750 million.
• The key organizations involved are MultiChoice and its new parent company, Canal+, with Comcast NBCUniversal and Sky having previously been technology partners.
• Though struggling financially, Showmax was a significant player in Kenya's streaming ecosystem, investing in local content and accessible payment methods.