On International Women's Day, Kenya's First Lady, Rachel Ruto, called for collective action to promote women's empowerment, highlighting existing barriers and the economic benefits of investing in women.

• Investment in women is described as an investment in national prosperity, strengthening families, economies, and nations.
• First Lady Rachel Ruto urged the government, private sector, and communities to jointly reinforce policies, invest in women-led enterprises, and challenge limiting norms.
• The First Lady emphasized that empowering women is not charity but foresight, yielding generational returns and accelerating action beyond mere celebration.