Farmer's Choice is significantly expanding its smokie vendor network, aiming to empower more women and youth through entrepreneurship opportunities.

• The company plans to grow its vendor base from 50,000 to 150,000.
• This initiative is driven by Farmer's Choice through its 'Be Your Own Boss' (BYOB) program.
• The expansion aims to strengthen the company's farm-to-table ecosystem and promote inclusive economic participation, with vendors receiving fully kitted trolleys at a subsidised cost of Sh10,000.